Job Details

The Head of Performance Marketing (PPC Focus) leads an Analytic and PPC Specialists team while overseeing client performance, focusing on marketing automation. You will provide strategic direction on all client accounts and must understand the many facets of digital marketing and their role in the dental space. You should possess a robust combination of technical and interpersonal skills to excel in this role. Proficiency in digital marketing tools and Pay-Per-Click platforms is essential, as you will manage campaigns and analyze their effectiveness.

Reporting directly to the VP of Operations, the Head of Performance Marketing (PPC Focus) will become a member of our Leadership Team as a subject matter expert in B2C digital marketing. You will contribute to company growth by developing our inter-departmental training and processes.

This is a remote position available to candidates located anywhere in the US.

Key Responsibilities:

• Lead and develop a team of digital marketing specialists.
• Set strategies to improve team and client performance.
• Manage PPC campaigns, leveraging first-party data to meet client goals.
• Collaborate with Client Success Managers to solve client challenges and drive upsells.
• Innovate and implement new marketing strategies and products.

Requirements:

• Bachelor's Degree in Marketing, Communications, or related field.
• Proven experience in PPC management, SEO/SEM, and funnel campaigns.
• Proficient in Google Ads, Facebook Ads, Google Analytics, and marketing automation platforms.
• Strong analytical skills and experience with data-driven decision-making.

Benefits:

• Salary Base: $50,000-$60,000/year DOE
• PPO Health Benefits (medical/dental)
• 401K Option with matching
• Unlimited PTO and Holiday Schedule
• 100% Telecommute

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.