Job Details

Vice President of Marketing

About the Company

Member-focused credit union

Industry
Banking

Type
Non Profit

Founded
1947

Employees
201-500

Categories

• Banking & Mortgages
• Achieve more
• Banking Services
• Become A Member Owner
• Checking
• Discover What's Possible
• Elevate your Financial Well-being
• Grow
• Guiding you in the Direction of your Dreams
• Home Banking
• Home Loans
• Horizon Credit Union
• Invest
• Loans
• Mobile Banking
• Money Management
• Mortgages
• Online Banking
• Savings
• Your Path. our Purpose

Specialties

• auto loans
• home loans
• money markets
• certificates & iras
• checking & savings
• visa debit cards
• visa credit cards
• and online & mobile banking

About the Role

The Company is seeking a Vice President of Marketing to play a pivotal role in enhancing the lives of its members and the community. The successful candidate will be responsible for providing strategic leadership and operational management to optimize the delivery of scalable multi-channel marketing communications, assets, analytics, and results. This includes developing and executing effective marketing and digital strategies that align with the company's mission, vision, and growth objectives. The role involves engaging with key stakeholders to ensure marketing and digital plans support product innovation and brand fulfillment, as well as monitoring and driving the overall marketing strategy to enhance the member experience and value proposition. Candidates for the Vice President of Marketing position at the company should have a Bachelor's degree in business, marketing, or a related field, with a minimum of 7 years' experience in a senior marketing role. The role requires a leader with a strong background in marketing and digital practices, a critical-thinking and strategic mindset, and the ability to lead and work effectively with co-workers, members, and vendors. The VP of Marketing will also be responsible for ensuring sound and compliant marketing practices, overseeing budget planning, and managing a team of marketing, digital, research, and community engagement professionals. The ideal candidate will be goal-oriented, possess strong leadership and management skills, and be adept at technical, analytical, financial, and budgeting tasks.

Hiring Manager Title
SVP Marketing & Facilities

Travel Percent
Less than 10%

Functions

• Marketing