Job Details

Growth Marketing Manager

Join a team dedicated to supporting the crucial mission of improving health outcomes. At Merative, you can apply your skills and grow new ones with colleagues who have deep expertise in health and technology. Merative provides data, analytics and software for the health industry. Our clients include providers, health plans, employers, life sciences companies and governments around the world. With industry-leading products and focused innovation, we help customers improve decision-making and performance so that together, we drive real progress in health.

The where At Cram by Merative, we're the folks who make social programs smarter, faster, and less likely to throw a Null Pointer Exception during a demo. Our platform? Cram by Merative, formerly IBM's Social Program Management (SPM). Our mission? Helping governments help peoplewith code that's more reliable than your grandma's casserole and a 99% track record of them coming back for seconds. We build solutions that support families, children, seniors, and case workers. And we do it with Java, caffeine, and an almost suspicious amount of love for the Cram platform.

The what Hey you Yeah, youthe one who loves tech and wants to actually do something meaningful with it. Curam's on the hunt for a Growth Marketing Manager who's got a sharp mind for strategy and a serious knack for digital. You'll be leading full-funnel marketing effortsfrom crafting content that connects to driving inbound leads that convert. If you know how to engage healthcare audiences in a complex B2B space, this is your playground.

We're talking data-driven decisions, compelling campaigns, and a cross-functional crew that's all about making digital experiences better. You'll optimize performance, elevate our web presence, and build programs that deliver real results. If you're into blending creativity with analytics and love turning strategy into impact, you'll fit right in.

Lead Generation

• Design and execute multi-channel campaigns to drive qualified inbound leads.
• Develop and manage lead nurturing workflows and conversion paths.
• Collaborate with sales to align on lead quality, scoring, and handoff processes.
• Monitor and report on campaign performance, optimizing for ROI and pipeline impact.

Content Marketing

• Create and manage a content strategy aligned to buyer personas and the healthcare decision-making journey.
• Produce high-impact assets including whitepapers, case studies, blog posts, and email campaigns.
• Partner with subject matter experts to develop thought leadership content that builds trust and authority.
• Maintain a content calendar that supports product launches, campaigns, and industry events.

Digital & Web Strategy

• Partner with cross-functional marketing teams to optimize the website for SEO, conversion, and user experience.
• Manage owned digital channels (email, social, blog) and support paid media efforts with compelling messaging.
• Leverage analytics tools (e.g., Google Analytics, HubSpot, Microsoft Clarity) to track performance and inform strategy.
• Apply SEO/SEM best practices to improve visibility and engagement across digital touchpoints.

Why You'd Be Great At This

Experience

• 5+ years of experience in B2B marketing, preferably in health tech or SaaS.
• Proven track record of driving lead generation and pipeline growth through digital channels.
• Strong writing and storytelling skills with an ability to translate complex topics into compelling content.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics systems (e.g. Google Analytics).
• Analytical mindset with experience using data to drive decisions and optimize performance. Exposure to SEO/SEM tools or similar a plus.

Education

• Bachelor's degree in marketing, communications, business, or a related field.
• Master's Degree (MBA or Marketing focus) a plus.

What We Offer

Big mission. Good vibes. Real impact. At Cram, we're all about using tech to make life betterespecially for folks who need it most. We're helping transform how social programs work around the world, and yeah, it's kind of a big deallike "your mom will brag about it" big.

Teamwork > Ego. We're big on kindness, collaboration, and solving tough problems together. No drama, just smart humans doing cool stuff and hyping each other like it's a group project we actually want to be part of.

Curious minds welcome. We love learning, leveling up, and building careers that don't make you want to fake a Wi-Fi outage. Most of our team has been here foreverand not because they got lost. It's just that good.

Perks that hit. Remote flexibility, solid benefits, paid time off, bonuses, and support for your fam. We've got youlike a well-placed lumbar pillow.

If you're ready to roll up your sleeves, make a differencehit us up. Let's build something awesome together.