Job Details

PPC Specialist (Google Ads Focus)

We are seeking an energetic and experienced PPC Specialist (Google Ads Focus) to assist our clients with their daily operations, business, and personal tasks. You will work with an exciting startup organization of eager and young professionals who are hungry for growth and opportunities. This is a great opportunity for someone who wants to work with a well-known brand and wants continuous learning and growth during their career. Salary Range: PHP 80,000 - 90,000 per month. Note: Rate/Salary will depend on your current competencies matched to the position's job description and requirements based on the assessment results.

The Benefits

• 100% Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

Core Tasks

• Independently optimize Google campaigns based on data trends from ROAS, CTR, CPM, etc.
• Run & optimize Google ad campaigns for: (Choose: Search, Display, Performance Max (PMax), Shopping, Video, others)
• Monitor, export, track, and identify common Google ads challenges, and proactively report on what is and is not working with the client
• Monitor analytics and adjust according to client direction/parameters client to provide prescriptive direction and ongoing oversight
• Utilize research and SEO best practices to optimize keywords across platforms
• Collect ads content, assets, and copy from cross-functional marketing teams
• Utilize instant messaging, video calls, email, and project management software to communicate proactively and consistently with the client
• Perform keyword optimization per client's directives
• Populate and maintain templated reporting and dashboarding as directed/provided by the client

Must-Have

• 3+ years of experience with Google Ads - paid search
• Experience with SEMRush
• Experience with O365, PowerPoint, etc.
• Basic experience with Google Analytics (Google Analytics 4 strongly preferred - GA to provide training on GA4 if necessary)
• Experience managing different clients/campaigns (i.e. agency background preferred)

Nice-to-Have

• Facebook Ads: Basic knowledge
• Microsoft Ad: Basic knowledge
• Instagram/TikTok Ads: Basic knowledge
• Landing Page Optimization - Basic experience updating and optimizing copy for landing pages
• Ad copy Optimization - Basic experience updating and optimizing copy for ads

Grow-Into

• Proactively recommend new best practices to the client on recommended optimizations
• Provide basic insights and trends on core reports - client to provide training
• Propose ideas for miscellaneous. paid search experiments with an associated thoughtful/logical hypothesis
• Run A/B tests