Job Details

Assistant Director of Online Marketing Strategy, OGPS

  2025-11-12     American University     all cities,WA  
Description:

* **OGPS Online Programs Operations:** Leads onboarding of programs into third-party vendor-managed partnerships and also leads online program migrations and transitions from online program management (OPM) vendors. Collaborate with program stakeholders to preserve integrity of academic programs in transition and the AU brand. Oversee brand compliant campaign delivery, champion AU values and priorities with vendor partners, drive accountability around timelines, risks management, timely communication and overall enrollment performance. Develop strong relationships with school and college marketing stakeholders as well as third-party affiliate partners and agency vendors. Provide guidance to vendors and staff on adherence to brand alignment, while moving the work forward.* **Project Management:** The Assistant Director, Online Marketing Strategy, OGPS will identify and reconcile AU unit-level processes, create plans and establish procedures across the online graduate community of AU staff and vendor partners. Using project management frameworks and strategies, the AD will build trust among AU stakeholders and manage resources and tasks with efficiency. To manage expectations and coordinate efforts across complex teams and tasks, the AD will create plans of action, timelines, meeting agendas and other means of communication to ensure all involved parties are informed and updated.* **Social Media:** Periodic contributions to the graduate admissions social media accounts; concepting, writing, content creation, approvals, etc.* **Other Duties:** Other duties as assigned by Supervisor.* Bachelor's Degree or equivalent combination of education and experience.* 3-5 years of relevant experience; 2+ years of experience in a similar role, the admissions or marketing department of a higher education institution, ed tech or equivalent in training and experience.* Bachelor's Degree.* 4-6 years of relevant experience. **Additional Eligibility Qualifications:*** Excellent organizational, time management and project management skills.* Advance knowledge of marketing principles, concepts, techniques and applications relevant to digital advertising and marketing.* Ability to provide high levels of customer service and exercise tact and diplomacy while interacting with university staff and peers on sensitive and confidential matters.* Ability to oversee change management.* Familiarity with CRM software applications and admissions practices.* Working knowledge of marketing and admissions technology and related web functions.* Demonstrated ability to develop productive working relationships with multiple constituencies.* Create communities of practice to develop standardization and governance* Comfort with ambiguity, with the ability to be flexible, agile and quick to adapt.* Curiosity about new ways to improve our productivity and business processes.* Must be a team player and exhibit initiative and forward-thinking skills.* Hiring offers for this position are contingent on successful completion of a background check.* Employees in staff positions at American University must deliver their services to the university from either the District of Columbia, Maryland, or Virginia, or perform work on-site at the university.* Please note this job announcement is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.* American University is an employer.#J-18808-Ljbffr


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