Job Details

divh2Marketing Operations Specialist/Lead/h2pWe are seeking a Marketing Operations Specialist/Lead with strong B2B experience to support marketing technology and operations initiatives. The role involves hands-on work across a variety of Martech platforms, optimizing marketing processes, and collaborating with cross-functional teams to ensure efficient campaign execution and data-driven decision-making. Key responsibilities include managing and fixing forms, conducting audits, building dashboards, setting up GTM/GA4, optimizing pipelines, and recommending Martech tools. The position requires direct collaboration with internal stakeholders and clients, including participating in discovery sessions and gathering requirements./ph3Key Responsibilities/h3ulliManage and optimize marketing operations processes, including forms, lead flows, and pipeline efficiency./liliConduct audits of existing Martech setups and recommend improvements./liliConfigure, manage, and troubleshoot GTM, GA4, CRM platforms, Webflow, ETL tools, analytics, consent, and chat tools./liliBuild and maintain dashboards to provide visibility into marketing performance./liliRecommend, evaluate, and implement Martech tools that support B2B marketing programs./liliCollaborate closely with project managers, developers, and marketers to align operations with campaign goals./liliParticipate in client discovery calls and requirement-gathering sessions./liliClearly communicate dependencies and the interconnectedness of marketing operations with other business functions./li/ul/div