Job Details

DIRECTOR OF MARKETING
ABOUT THE MILL
TheMill(
Bloomington,Indiana,thatoperatesasa501(c)(3)non-profit.
OurmissionistobuildandnurtureBloomingtonsstartupecosystem.Ourvisionisto
becomethecenteroftechentrepreneurshipinIndiana.
Aspartofthat,werenovatedacentury-oldbuildingfromtheShowersBrothers
FurnitureCompanyandtransformeditintoacontemporaryentrepreneurshipcenter.
Adriverofinnovationinourcommunity,TheMilloffersadozenprogramsthatbuild
ourcapacityfortalent,capital,andtrainingthreecrucialingredientsneededto
helpBloomingtonandIndianacreateandgrowinnovativebusinesses.
Additionally,TheMillleadsthemarketinganddevelopmentoftheTradesDistrict,a
14-acrehubforinnovationlocatedinBloomingtonsdowntown. Strategicallylocated
neartheI-69corridor,theTradesDistrictisdesignedtoaccelerateregional
economicgrowth,fostercollaboration,anddrivethedevelopmentofcutting-edge
technologiesandcompanies.
TheMillseeksteammemberswhoaremotivatedbyandembodyitsvalues:
? Ambition//Weigniteideasandembracegrowth.
? Action//Wetry,adapt,anddeliver.
? Connection//Webuildrelationshipsthroughempathy,trust,andintentional
communication.
ABOUT THE POSITION
TheDirectorofMarketingleadstheorganizationsmarketingstrategytoelevate
brandvisibility,engagekeyaudiences,anddrivethesuccessofourprograms,
events,andinitiatives.ReportingdirectlytotheHeadofOperations,thisrole
integratesstrategicthinking,compellingstorytelling,creativedesign,and
exceptionalprojectmanagementtoensurethatourmarketingeffortsalignwiththe
organizationsvaluesofambition,action,andconnection.Thisroledemandsa
strategicandcreativethinkerwhothrivesinafast-paced,entrepreneurial
environmentandispassionateaboutsupportingentrepreneursandstartups.
Tocontinuefulfillingourmissionandadvancing ourvision,theDirectorofMarketing
needstoensureourkeyaudiencesknowaboutTheMill.Wedothatbycapturingand
sharingremarkablestoriesaboutourfounders,ourprogrammingandpositive
impactswedeliverforourcommunity.
1.MarketingStrategy&Communication
? Co-developandimplementacomprehensivemarketingstrategythataligns
withtheorganizationsmission,vision,values,andstrategicpillars.
? Managebrandidentitytopositiontheorganizationasaleaderin
entrepreneurialsupport.
? Craftcommunicationscampaignsthatgivevoicetoourbrandandreach
targetaudiences.
? CollaboratewithleadershiptosetmarketinggoalsandKPIsthatsupport
organizationalgrowth.
? Cultivaterelationshipswithmediaoutlets,partners,andstakeholdersto
expandtheorganizationsreach.
? Documentandsharestoriesfromwithinourcommunitythatincrease
exposurewithinthegreaterIndianastartupecosystem.
2.Design&CreativeOversight
? Ensureallmarketingcollateralmeetshigh-qualitystandardsandalignswith
brandguidelines.
? Developcreativeassets,includingwebsiteupdates,eventbranding,program
materials,andsocialmediacampaigns.
? Workcloselywithgraphicdesigners,photographers,andvideographers
(in-houseorfreelance)toproducecompellingcontent.
? Experimentwithinnovativestorytellingmethodsandemergingmediatrends
tohighlightsuccessstoriesandTheMillspositiveimpacts.
3.ProjectManagement&TeamLeadership
? Planandexecutemarketinginitiatives,ensuringtimelydeliveryandalignment
withorganizationalgoals.
? Overseethemarketingbudget,allocatingresourcesefficientlytomaximize
impact.
? Lead,mentor,andgrowasmallmarketingteam,fosteringanenvironmentof
creativityandaccountability.
? Managerelationshipswithexternalagenciesandcontractorsasneeded.
? Monitorandanalyzemarketingperformancemetrics,reportingoutcomesto
theleadershipteam.
DOES THIS SOUND LIKE YOU?
? Youlovetotellstories. Youareeagertoimmerseyourselfinthecommunity,
uncovercompellingstories,anddocument&sharethosestorieswiththe
world.
? Youthinkaboutmarketingwithbothlobes. Theleftbrainisfocusedon
analyticsanddirectresponsewhiletherightbrainisfocusedoncreativityand
brandidentity.Likemostfolks,onesideisprobablystrongersoyouneedtobe
comfortablelearningwhateverneedstobedone.
? YouareKPI-drivenandhavegoodintuition. Youlookatnumbersanddata
andusethemtoguideyourdecisions.Youalsouseyourjudgmenttomake
decisionsbasedoninstinctandfigureoutwhatneedstobedone,especially
whenthereslittledataorweneedtoinnovate.
? Youhave5-10yearsofexperienceinmarketing. Youmighthavespecialized
in1-2areasbutyouhaveabitofexperienceineverythingwebsites,video,
email,writing,graphicdesign,analytics,events,annualreports,social,et.al.
Onasmallteam,theorganizationneedsyoutodoabitofeverything.
? Bonuspointsifyoucomefromthestartupworld.
? Youareself-startingandcomfortableapplyingjudgement&owning
decisions. Youbringclaritytosituationsandyousimplifythecomplicated.
Youactuallypreferworkinginthesesituations.Youhaveabigactionbias.
Youredecisivebutyourdecisionsarenthasty.Yourecoachabletooandopen
toideas.
? Yourfollow-throughisimpeccable. Ifyousayyouregoingtodosomething,
youdoit.Ifsomeoneasksyoutodosomething,youdontneedanengraved
invitation.Yourteammatesandourfounderscancountonyou100%ofthe
timetodeliverregardlessofthecircumstances.
Asatopperformerinthisrole,youare100%focusedonthecustomer,andyoullwork
closelywithourHeadofOperationstodevelopandexecuteourmarketingstrategy.
Thestartupworldisalwayschangingandyoushouldbeeagerandwillingtotackle
newexperiencesandsituations.
BENEFITS
? Annualsalaryis$90,000paidtwicemonthlyviadirectdeposit
? 3weeksofPTOinyear1,4weeksinyear2andbeyond
? Health,life,vision,anddentalinsurance
? 401(k)withcompanymatch
? UseofcompanyMacBookPro
? Performancereviewstwiceannually
? Opportunityforraisestwiceannually
? NobureaucracydirectandregularcontactwithourLeadershipTeam
? YoullworkinDowntownBloomingtoninavisuallystunningbuildingthat
seamlesslyblendsoldandnew,highlightedwithexposedredbrickand
originalwoodfloors
HOW TO APPLY
EmailacoverletterandresumeasPDFstovictoria@dimensionmill.org.Thisisyour
chancetodescribewhyworkingatTheMillwouldbeagreatfitforyou.Includethe
informationbelow:
1. Ashortbio/introduction
2. WhythispositionatTheMillinterestsyou
3. Whyyoulovestartups
4. Whyyouloveourmissionandvision
5. Whyyoulovestorytelling
6. LetusknowhowyoulearnedaboutTheMillandtheposition
Wevaluediverseperspectivesandbackgrounds.Evenifyourexperiencedoesn't
perfectlymatcheveryrequirement,weencourageyoutoapplyifyou'reexcited
abouttheopportunityandbelieveyou'dbeagoodfitforourteam.
ApplicantreviewisongoingwithapreferenceforcandidateswhoapplybyJanuary
31,2025.
Duetotheexpectednumberofapplications,wecannotreplytoeveryapplicant.If
youmakeitbeyondthefirstroundthough,youcanexpectregularcommunications
fromus.
ThankyouforyourinterestinTheMill.Bestofluck!