Job Details

Gabb gives families a better choice for their kids' first technology. Our product portfolio spans purpose-built hardware - Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch - alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We're a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.

About the Role

Gabb is seeking adata-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow - the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results.

You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier - Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google's AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb.

What You'll Do

ORGANIC STRATEGY & PROGRAM OWNERSHIP

• Audit and evolve Gabb's organic search strategy - assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion
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• Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals
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• Develop and maintain a keyword and topical authority framework that maps to Gabb's customer acquisition funnel - from parent awareness to device purchase to service upsell
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• Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic
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• Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization
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• Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data
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• Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset
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• Work with WordPress (primary CMS) and collaborate with developers on technical implementation; a working understanding of SEO-relevant HTML is required, with familiarity with CSS and JavaScript a plus
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• Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research
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• Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness
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• Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth
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• Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content
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• Develop and execute strategies to increase Gabb's visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces
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• Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers
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• Monitor how large language models retrieve, synthesize, and surface content - and adapt Gabb's content strategy accordingly
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• Stay ahead of emerging GEO trends and translate them into actionable experiments
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• Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space
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• Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness
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• Monitor backlink profile health and disavow toxic links proactively
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• Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization
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• Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments
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• Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses
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• Support outbound and ABM campaigns with organic content assets and search intelligence where relevant
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• 5-7 years of hands-on SEO experience in a growth marketing role, ideally within a consumer brand or e-commerce environment
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• Demonstrated track record of measurably growing non-branded organic traffic and improving keyword rankings - specific examples and metrics expected
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• Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4
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• Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture
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• Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks
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• Meaningful familiarity with GEO and AI search optimization - not just awareness, but hands-on experimentation
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• Proficiency in WordPress; comfort working with developers on technical implementation tasks
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• Ability to write or direct high-quality SEO copy: title tags, meta descriptions, headers, and content briefs
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• A systems thinker - you assess what exists, identify what's working and what isn't, and build on the foundation rather than starting over
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• Data-first - every recommendation you make is grounded in evidence and tied to a business outcome
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• Intellectually curious about how AI is changing search - you are actively experimenting, not just reading about it
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• A strong cross-functional collaborator who can translate SEO concepts for non-technical stakeholders
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• Comfortable operating with autonomy in a fast-moving environment where the roadmap evolves quickly
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• Genuinely interested in Gabb's mission and the family technology space
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• Mission-driven company protecting kids and making a real difference for families
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• Competitive compensation
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• Generous insurance coverage (up to 100% of premiums based on tenure)
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• 401(k) with employer match
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• Unlimited PTO and flexible scheduling
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• Stock options
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• Pet insurance
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• An energetic, collaborative culture - and the best coworkers around
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